pFriem Family Brewers
When a start-up brewer based in Hood River, Oregon asked us to create a new brand from the ground up, we knew it would be a challenge. The craft beer industry in the US at the time was growing at a rate of 15% a year and offered a highly fragmented selection of beers…just looking at the growth of the beer aisle at retail proved it.
That said, we were immediately captivated by the brewery team's vision, ambition, and character and knew we had something special and unique to work with.
Opportunity→
We began by understanding the history of beers around the world and learned that many of the esteemed brands had traditionally been named after their founders. These names translated into a personal stamp of quality and trust in the product. The founders inspired us with their strong family culture, and they wanted to bring that personal expression into the brand. From there, PFriem Family Brewers was born, and the work of creating the brand identity, bottle labels, signage, tap handles, packaging, tasting trays, branded swag, and more began.
Result→
The launch of pFriem Family Brewers was a huge success. In their first year, they doubled capacity and distribution, hired their 25th employee, and were four years ahead of projections in their business plan. When we first meet Josh Pfriem and his family, we knew there was something special about this opportunity. Being voted “The Best Brewery in the World”, by The Beer Connoisseur® in 2020, confirms just how special.