Stoic Fine Cider
Work hard, embrace joy, and accept the outcome! The Stoic brand honors the tenets of Stoicism by appreciating the natural world with an understanding that it’s a privilege to guide and share their cider creations with others.
With a focus on historic apple varieties, Stoic produces dry, wine-inspired ciders. Their goal is to convey the care and craftsmanship behind their delicious products while competing in the Arizona market and beyond.
Moving their bestsellers from bottles to cans provided an opportunity to refresh their brand identity and packaging, emphasize their unique process, and enhance their market presence.
Opportunity→
Our design objective was to create a brand identity that balances sophistication and approachability, reinforcing Stoic’s reputation for quality and innovation. The typography for the logotype was designed to maintain a structured look while challenging preconceived notions associated with the term "stoic" by adding visual movement within the forms.
The can design incorporates elements of symmetry and asymmetry, adding energy and movement while maintaining a clean, modern appearance. Vibrant metallics, thoughtful typography, and illustrations showcase the variety of beautiful fruit, while the copywriting reflects the brand’s knowledgeable voice.
And a fun, behind-the-scenes element we wove into the design... the shape of the capsules on the packaging replicates the rounded top door at the cidery!
Result→
The updated brand effectively represents Stoic Fine Cider, enhancing its presence in the premium cider market while remaining accessible. The new can packaging stands out on the shelf with its refined yet playful design. Digitally printed cans allow for smaller quantities and batch-specific ABV updates. Bottle labels for higher-priced ciders were also updated to align with the new brand aesthetic.
Plans for a tasting room aim to strengthen customer connections and reinforce Stoic Cider's position in Arizona’s premium cider market. The design reflects both science and art, positioning Stoic Cider for continued success.