What We Do

Building a successful brand requires three pillars.

Vision

Why do you do what you do? More specifically, what is your vision for why you exist? Your answers/vision is the starting block for defining your brand. 

Audience

Who are the people you most want to attract? The clientele that will believe in your vision? This core audience can help sustain and grow your venture. 

Competition

Who does what you do, and what are they doing right? Doing wrong? Knowing who you are up against helps to define your unique opportunity in the marketplace.

Strategy & Brand Positioning

First we listen. Where have you been? What’s your product or service? What is your unique story? We’re all ears. Then we do a deep dive into your competition to find creative opportunities to express who you truly are.

Naming, Copywriting, Brand voice

Small but mighty. We’re a full-service agency working with unsurpassed talent to create everthing from your product name, to your manifesto, brand voice and beyond.

Logo & Visual Identity

Based on our R&D and new BV (brand voice) we begin to design or refresh your brand identity. A logo, icon, color palette, typographic system, or probably all of the above, we’re focused on creating a visual expression that brings your brand to life in a new and delightful way.

Packaging

With over 30 years of experience creating packaging that sets you apart from your competition on the shelf. We specialize in emotive design that connects on a deeper level to the folks who grow to love your brand. Creating something unexpected but completely perfect for you – is truly our sweet spot.

Collateral

Every expression of your brand is important, especially the work that you touch and feel– covers your delivery van or becomes a beer tap; we love to bring your brand to life through any design application. And we always strive to create elements that surprise and delight.

Environments

Exterior & interior brand expressions are our jam. Whether we’re creating signage, wayfinding, retail display systems, store-in-store, 3D sculptural, or 2D wallcoverings; strategically designing environments that communicate is where we shine.

Digital Design

Digital visual expression is an opportunity to bring your brand to life. Website design and development that combines user experience with creative design. Whether it incorporates e-commerce, helps you book appointments or connects to email campaigns, we create functional sites to grow your business.

Illustration & Photography

World-class artists give your brand a look that is not only ownable but dare we say, exciting? What better way to bring purposeful elements into your brand tool-kit that people love and can relate to? We find and work with the best out there; always discovering fresh talent to bring to your project.

Speaking Engagements

Communicators that love design love to talk, have you noticed? Get us going on design talk, strategy, brand building, production and even the fine art of contracts… we’d love to come talk to your business, school or group.

SkinTé Founder Bassima Mroue:

“We were so lucky to find Sally Morrow Creative very early on our journey – working with them has been game-changing for SkinTé!!

The SMC team designed our packaging in the most unique, innovative way which helped us stand out amongst the sea of traditional beverage designs, and got us so much attention from press, consumers and retailers.”

“The team is strategic and tactical, a dream to work with and hands down one of the best partners SkinTé has ever worked with.”

Awards & Recognitions

  • — Graphic  Design USA, Health + Wellness Design Award Winner, SkinTe Wellness Soda Packaging— Communications Arts Typography Awards, Short List, New Hokkaido Seltzer Packaging

    — CBMA Crushie Awards, Gold Award, Best Can Design Beer Series, Mountains Walking Sky Flowers Packaging

    — CBMA Crushie Awards, Gold Award, Best Can Design 16oz, Mountains Walking Sky Flowers Packaging

  • — Graphis Packaging 10, Silver Award, New Hokkaido Beer Packaging

    — Graphis Packaging 10, Honorable Mention, New Hokkaido Seltzer Packaging

    — CBMA Crushie Awards, Platinum Award, Best Can Design/Best Beer Series, New Hokkaido Beer Tanuki, Kitsune, and Oni

    — CBMA Crushie Awards, Gold Award, Best Can Design 16-20oz, New Hokkaido Daruma IPA

    — CBMA Crushie Awards, Platinum Award, Best Can or Bottle Design/Hard Seltzers (All sizes), New Hokkaido Craft Seltzer

    — Graphic Design USA, American Package Design Award Winner, New Hokkaido Craft Seltzer Packaging

    — Two featured packaging programs in “Craft Beer Design”, by Peter Monrad, published by Gestalten

    — Logos published in “Food & Drink Logos”, compiled and edited by Counter-Print

  • — CBMA Crushie Awards, Platinum Award, Best Can Design (16-20 oz), Mountains Walking Seasonal Beer Packaging

    — CBMA Crushie Awards, Platinum Award, Best Logo Design, New Hokkaido

    — CBMA Crushie Awards, Platinum Award, Best Merchandise Line, Most Creative, New Hokkaido 

    — CBMA Crushie Awards, Gold Award, Best Can Design (8-15 oz), New Hokkaido Beer Packaging

    — Graphic Design USA, American Package Design Award Winner, The Walter Collective Navy Gin Packaging

    — ADC 100th Annual Awards Judge

  • Digital Arts Magazine article “The World’s Best Craft Beer Label Designs”

    Lürzer’s Archive “Best 200 Packaging Design Worldwide”

    Design system for The One Show Awards

    Speaking engagements for AIGA, ICON, Art Academy, Portland State

    KGW Portland television segment

    Portland AIGA Board Member

    1990–2020 Partial List of Awards

    AIGA, Graphis, CA, PRINT, New York Art Directors Club, I.D. Magazine, The Type Directors Club, London International Awards, GDUSA, Portland Ad Federation Rosey Awards, NW Addies, Society of Illustrators, The San Francisco Show