West Coast Grocery Co.

Four generations later, Charlie Hyde has brought his family’s legacy of one of the largest wholesale grocery distributors back to life by opening the West Coast Grocery Company Brewery. Celebrating the Hyde heritage. Bringing together the past and present, the WCGCo is inviting a new community in to drop in for a while to “Stop-n-Sip”.

This modern brewery is designed to connect neighbors, families, and history uniquely in a new neighborhood.

Mural design for West Coast Grocery Co. The brand design used friendly, visual storytelling that pays homage to the neighborhood grocery store.
Crowler package design for this Buckman neighborhood brewery in Portland features the brand identity designed from scratch.
Crowler beer can designed by Sally Morrow Creative and featuring illustration from Martha Rich for this Portland beer brand.
Foodservice items designed for this Portland brewery. This small business brand design is modern and friendly.
Beer tap handle design for West Coast Grocery featured customizable labels for each beer type.

Opportunity→

There are many breweries in Portland; standing out is not easy. The name West Coast Grocery Co. is not intuitive so the brand identity needs to help explain that it's a brewery, not a grocery store.

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Result→

West Coast Grocery Co. is your neighborhood corner brewery. The branding is bold and bright and uses color, illustration, and storytelling together honoring the family history and connecting it to a new modern esthetic unique from the other local craft beer houses. Like the friendly neighborhood corner market, the West Coast Grocery Company serves good food and good beer just the way the neighborhood likes it.

Brand Identity / Icons / Exterior Signage / Interior Graphics & Mural / T-shirts / Hats / Glassware / Coaster / Wrap / Napkin Rings / Stickers / Packaging / Keg Graphics / Keg Collar / Menu / Tap Handles

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