We’re Sally Morrow Creative.

We build living brands.

Design that connects to real human values and emotions.

Work that speaks people’s language and delights in the unexpected.

Strategies that create momentum and possibility.

Eight cans of New Hokkaido beer with artistic illustrations on a pink background.

Three pFriem beer bottles with decorative labels on a wooden surface, dark background.

Cans of Stoic Palisade Peach flavored hard cider with peach and tree branch illustrations on the design, set against a peach-colored background.

OCV Packaging_Shot 2 Main_6390medres.jpg

We collaborate with big brands, baby brands, tomorrow brands.

And we work thoughtfully and playfully, giving your brand space to breathe and move and be its unapologetically truest self.

Proud to share. Dive into our packaging, print, brand identities and more.

Our Work

Awarded by

Pathways, not PowerPoints.

Our brand of brand strategy centers on finding those emotional truths that connect what you’re selling to what real people are buying. We gather truckloads of information and insight along the way, creating a unique, flexible roadmap that sets you up for long-term business success.

This is what we do >>>

Rows of glass jars with cork lids containing various dried herbs or teas, organized on a wooden display shelf with small wooden slides in front of each jar, illuminated with warm lighting.

Courageous work, courtesy of curiosity.

Sorry, we don’t have a Proprietary Process.™ Thoughtfully and playfully is how we roll — our yin and yang, our PB and J. Over years and years, it’s become our recipe for deeper thinking and a true joy that leads to innovative brand ideas, experiences and expressions.

See the goods >>>

Interior of West Coast Grocery with wooden tables, black stools, and a white wall decorated with black and yellow cartoon-style drawings and phrases.

Varsity squad only.

Work with us and you’ll get world-class expertise, no exceptions. Our team’s brand experience is miles wide and fathoms deep, and we partner with a select cast of writers, illustrators, photographers and other compadres as needed. Because quality is king (and queen), you’ll find us uncompromising — but humbly so — and you’ll always deal directly with our principals.

Meet the team with zero need for an org chart. >>>

WE BELIEVE:

Leave the world better than you find it

• Respect & Kindness matter

• Start with a Beginner's Mind

• Leave the world better than you find it • Respect & Kindness matter • Start with a Beginner's Mind •

Featured Work

Four cans of Stoic cider with colorful floral and fruit designs on a green background.

With a focus on historic apples, Stoic produces dry, wine-inspired ciders that combine apple science with artistry. We created Stoic Fine Ciders’ brand identity and packaging from the ground up and couldn’t be more pleased with the results…

take a look